Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike store in Paris just launched a new device that allows customers to choose sneaker color and apply it to shoes with the help of augmented reality technology. En Focus Mind somos … "Operational progress is what moves the needle" towards ... Nike launches first maternity sportswear collection, Nike ISPA apparel is designed for extremes of everyday life. Focus Mind. The campaign consisted of 2 launches, Cyber month and Gifting month, each with their own distinct red and green colour-ways. Nike collaborated with a high tech orthotics company to develop the technology to allow customers to scan their feet using the Nike app. Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. Called Nike Fit, the tool – available as both in-store and at-home options – aims to address the problem of customers ordering and wearing the wrong-fit shoe. "For example, if you have used Nike Fit to scan your feet and you go to purchase a Nike Cortez on the Nike app, you won't see a run of sizes anymore," said Nike. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. Nike reveals herringbone-patterned Chelsea kit informed by ... Nike ditches smooth design for ridges on Premier League ... "We are in the midst of two global crises" says Nike's ... Health workers treating coronavirus are "frontline athletes ... Nike designs Air Max 2090 to be "shoe of the future", Visit our comments page | Read our comments policy, Nike app uses AR and AI to scan feet for perfect fit. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate scan of your feet, matching Related storyNike unveils easy-access trainer with FlyEase technology. Sizing as we know it is a gross simplification of a complex problem.". These dimensions can be stored in the Nike Plus member profile and used for future online and in-store shopping. Published: November 6th 2020. Dezeen Daily is sent every day and contains all the latest stories from Dezeen. We will never give your details to anyone else without your consent. Le modèle qui est ensuite généré permet de choisir la meilleure taille de chaussures possible. Applications et logiciels, Réalité augmentée L’outil utilise le machine learning et la caméra du smartphone pour scanner le pied d’un consommateur et en mesurer la dimension exacte grâce à 13 points précis de données. In the run up to Air Max Day we created an Augmented Reality experience for consumers to play and unlock discounts at Nike Factory Stores all across Europe in 183 locations and in 13 languages. Cela permet au consommateur de gagner beaucoup de temps en évitant des essais à répétition en boutique. We first covered Nike's plans for augmented reality sneaker customization last year, and now, as noted by Investor's Business Daily, the brand's closer than ever to making it happen. Nike Fit will also be used in-store. Estimation du secteur de la VR : un marché de 1 000 milliards de dollars d'ici cinq ans, Comment jouer à Half-Life : Alyx sans fil sur le casque VR Oculus Quest 2, [TEST] Ven VR Adventure : le meilleur du jeu de plateforme, FAQ réalité virtuelle – Toutes les réponses à vos questions sur la VR, Différences réalité virtuelle, augmentée et mixte. Nike has launched an app setting that provides "hyper-accurate" sizing recommendations for each of its shoes by scanning your feet with a smartphone camera. [TOP] Jeux PlayStation VR : quels sont les meilleurs pour l’année 2021 ? Earlier this year, Nike released a pair of smart basketball trainers with self-lacing technology. Ecrire un commentaire. "Instead, you'll just see your size for that particular shoe. https://www.dezeen.com/2019/05/09/nike-fit-app-ar-ai-trainers Sur Internet, impossible désormais de choisir la mauvaise taille. Augmented and virtual reality are slowly but surely being integrated into shopping experiences worldwide. https://www.realite-virtuelle.com/nike-realite-augmentee-application The sportswear brand intends on developing the technology to create completely personalised products in the future. Ensuite, l’application filtre automatiquement dans la collection, prenant en compte les variations de dimensions des modèles. Cet outil en réalité augmentée sera déployée dans les applications mobile Nike en juillet en Amérique du Nord et en août pour l’Europe. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. A photo is then taken of the feet using the phone camera. Dezeen Weekly subscribers will also receive occasional updates about events, competitions and breaking news. augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. The … We will only use your email address to send you the newsletters you have requested. Nike - Augmented Reality MVP App Enfrentar puntos de dolor modernos requiere soluciones modernas, ideadas con la visión del futuro que se viene. "Length and width don't provide nearly enough data to get a shoe to fit comfortably. 1. Nike is updating its app with a new augmented reality tool that will measure your feet so that it can sell you sneakers that actually fit Go nike augmented reality Comment choisir l'évolution de Evoli ), la taille ne sera forcément! If you go to buy a Nike Air Zoom Pegasus you might see another size, said! 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